Brand guidelines

Build with the OpinionPadi brand

One brand, two audiences: gold speaks to the people earning, green speaks to the businesses paying, and ink navy holds the trust underneath. This page is everything you need to make something that looks — and sounds — like us.

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The idea in one line

Fintech-grade polish, proudly Nigerian. Every design choice exists to answer the one question our market always asks: “is this real?” — so we lead with proof, not promises.

Ink is trust

Deep navy anchors every surface. It reads bank, not startup — deliberate in a market burned by ponzi schemes.

Gold is money

Gold marks everything an earner can act on: CTAs, amounts, payouts. If it glows gold, it pays.

Green is proof

Naira green means verified: confirmed payouts, KYC checks, and everything business-facing.

The two-audience system

Every asset picks a side before it picks a layout. The accent colour tells the reader who we're talking to — never mix the two accents as decoration on one asset.

Earner side — gold

Dark, loud, street-smart. Ink dominates, gold does the talking, and money moments are styled like receipts — mono numerals, machine-verified energy. Feeds: Instagram, X, TikTok, Telegram, stories.

₦8,500.00 ✓

Business side — green

Clean, warm, editorial. Light surfaces (white or warm cream), naira green accents, generous whitespace, natural photography. Feeds: LinkedIn, case studies, insight reports, decks.

200 shoppers, 48 hours

Logo system

Pick the lockup that matches your background. Clear space around the logo is the height of the check mark; minimum height is 72px on a 1080×1080 export. Never retype the wordmark, recolor the mark, stretch, rotate, or add effects.

Standard logo

White and light backgrounds.

Download PNG

Dark-background logo

Ink navy and dark surfaces.

Download PNG

Icon mark

Avatars and small spaces only.

Download PNG

Colour

Four colours do the talking; the rest support quietly. Social graphics and partner materials never invent new colours.

Core palette

Ink Navy

#19225D

hsl(232 58% 23%)

The trust anchor. Headlines, dark surfaces, primary buttons.

Gold

#F9B81F

hsl(42 95% 55%)

Money. CTAs and every earner-facing accent.

Naira Green

#279B65

hsl(152 60% 38%)

Verified. Payouts, proof, and every business-facing accent.

Ink Deep

#0F133E

hsl(234 62% 15%)

Gradient end. The darkest point of any surface.

Supporting palette

Gold Light

#FBC737

hsl(44 96% 60%)

Gold gradient start.

Gold Deep

#F79F08

hsl(38 94% 50%)

Gold gradient end.

Cloud

#F9FAFC

hsl(222 33% 98%)

Default page background.

Warm Cream

#FBF7EE

hsl(40 62% 96%)

Warm surface for business-side materials.

Ink Text

#141C34

hsl(224 44% 14%)

Body copy on light surfaces.

Signal Red

#E5484D

hsl(358 75% 59%)

Reserved: errors, and the “them” column in comparisons. Never decoration.

Gradients

Ink gradient

linear-gradient(135deg, hsl(232 58% 24%) 0%, hsl(234 62% 15%) 100%)

Hero and dark-section backgrounds.

Gold gradient

linear-gradient(135deg, hsl(44 96% 60%) 0%, hsl(38 94% 50%) 100%)

Primary CTAs and display numerals. Never on text under 20px.

Typography

Three faces, three jobs. Headlines are set tight (letter-spacing −0.02em) and in sentence case — never all-caps sentences.

Outfit

Headlines & display

Weights 500–900. Tight leading (0.95–1.1). Carries every big claim and every big number.

Inter

Body & interface

Weights 400–700. Minimum 24px on a 1080×1080 social export so captions survive compression.

₦1,024

IBM Plex Mono — amounts & receipts

Weights 500–700 with tabular numerals. Every naira amount is mono — machine-verified energy.

Voice & tone

We sound like a sharp friend who actually got paid — specific, warm, and allergic to hype. Proof over promises, always.

Sounds like us

“Chidinma earned ₦8,500 last month for testing two apps.”

Not us

“You will earn ₦8,500 every month — guaranteed!”

Why

Real, past-tense proof. Never an income promise.

Sounds like us

“Cash out straight to your bank — no stories.”

Not us

“Unlock seamless payout solutions today!!!”

Why

Plain talk beats hype. One exclamation mark is already too many.

Sounds like us

“Real answers from 200 Lagos shoppers in 48 hours.”

Not us

“Leverage our synergistic consumer panel ecosystem.”

Why

Specific numbers, specific places, zero jargon.

House rules

Write it as one word: OpinionPadi — capital O, capital P.

Real numbers, real names, consented screenshots only.

One message per asset — one number, one quote, or one claim.

Set every ₦ amount in mono with tabular numerals.

Mix gold and green as decoration on the same asset.

Promise income. “[Name] earned ₦8,500” — never “You will earn ₦8,500.”

Use stock photos. Real, phone-shot photos of consenting users — or no faces at all.

Use red anywhere except errors and the “them” column. It never touches our own UI.

Press fliers

Ready-made graphics for articles about OpinionPadi — generic, evergreen, and sized for article embeds and link previews (1200 × 630, exported at 2×). Use them as-is: no cropping the watermark, recolouring, or overlaying text.